FUZE Tea launch by Coca Cola -

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THE COCA-COLA COMPANY LAUNCHES FUZE TEA IN INDIA

The much awaited launch of FUZE Tea in India by the Coca Cola Company was finally here. Available in delightful fusion of tea, fruit and other natural flavors , the drink was a absolute delight for those who are looking for non alcoholic options

Available initially in two flavors namely Lemon and Peach in India , it is targeted primarily at the urban population – a segment that traverses boundaries, is on-the-move and seeks wider product choices.

Earlier in 2012 , it was launched in 14 international markets simultaneously.Soon the brand became popular and now has expanded availability to more than 40 countries around the world.

I came to know from the company sources that it will be launched across the top 30 cities in the country including Delhi NCR, Mumbai, Bangalore, Pune, Hyderabad and Ahmedabad amongst others.

FUZE TEA is one of the 20 billion dollar brands of The Coca-Cola Company in revenue terms and is one of the fastest to achieve this milestone.

Being a foodie , I wanted to try this with various dishes.And I was absolutely thrilled to enjoy it with my bowl of spicy hyderbadi biryani. It is a family drink meant to enhance your culinary experience.

It is available for INR 30 in 250 ml PET bottles in select outlets across modern and traditional trade outlets.With a constant endeavor to offer more hydration and refreshment choices, FUZE TEA has been launched with the intent of building preference and anticipation for the product. It will also be available in some of the leading quick service restaurant chains and online retail partners.