“Morning Fresh” on – Hangover gone
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Few days ago , I was invited to the select round table to interact with the Mitali Tandon, a young and dynamic women entrepreneur who founded Morning Fresh.
If you’re wondering what “Morning Fresh” is all about. Well, it is first of its kind detox drink ‘Morning Fresh’ that counteracts the effects of a hangover effectively.
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Most of us must have faced the situation numerous times when we had party hard on a weeknight with alcoholic diet and faced morning blues in the morning. But desist it due to early morning hangovers that continue throughout the day making it tough to work.
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Though there are some widely used hangover cures in the world but they are not as effective as Morning Fresh . It is a first of its kind natural detox drink with zero carbohydrates and fat that helps flush toxins out of human system.
Morning Fresh This will allow young party goers to enjoy themselves while ensuring the hangover does not follow them through to the next day and steal away the morning with its after effects. Of course, there is a science behind it
The mantra of Morning Fresh is pretty simple.
Enjoy your drink and kick – start your day with Morning Fresh. . Drink Morning Fresh as your last drink of the evening and wake up fresh, ready to take on your day.
Being a Food blogger, I felt like researching more about this product. During this quest,I came to know that the Morning Fresh is a unique formulation created by Sericare; A Division of Healthline Pvt Ltd;an established company that are pioneers in the field of sericulture and have successfully
used silk as a bio material in several applications.
used silk as a bio material in several applications.
This organisation has been working with silk proteins for over six years and they are now particularly over joyed by its non-textile applications in the form of Morning Fresh.As many may be aware that the Silk is one of the most eco-friendly materials that can be used for both internal and external consumption.
I further came to know that this material is naturally bio-compatible, non-allergenic,non-toxic and has potential implications in therapeutic and nutritional fields.It was important to find an application that was natural, safe and aided in detoxification, so a formulation was derived using that specific fraction of silk protein, along with other natural antioxidants like mulberry leaf extract and vitamins to help safely and rapidly detoxify the effects of alcohol and reduce hangover effects.
I came to know that Morning Fresh contains key amino acids from silk protein that help reactivate ADH. Reactivation of ADH means faster elimination of alcohol from the blood stream. Increase in metabolism of alcohol also means the generation of free radicals.These free radicals effectively gets scavenged by antioxidant amino acids, and natural antioxidants present in Morning Fresh resulting in detoxification of the system. This antioxidant action along with liver damage repairing amino acids present in Morning Fresh also helps in rejuvenation of liver.
The net result is a minimization of the ‘hangover effect’ caused by toxic metabolites and free radicals.Morning Fresh aims at becoming a healthy and natural option for your lifestyle. “The most important component; contains certain peptide fragments of silk protein, which naturally breaks down the alcohol content thus helps overcoming hangovers.Morning Fresh currently competes with the home remedies to do away with hangovers.”
The parent company Sericare has two facets, the farms where it plays a pivotal role promoting sericulture. They helping farmers grow silk and mulberry. The second wing is the R & D department that develops uses of silk and silk protein as a bio material. Sericare is spearheaded by Mr. Bharat Tandon who is the Managing Director of the organization.Two months since its inception Morning Fresh, has a young workforce of 40 + employees.
Morning Fresh was founded by Mitali Tandon under the expertise of her father Mr. Bharat Tandon. Morning Fresh has been able to isolate the need & fill the market gap with this unique concept and formulation.
Mitali Tandon , Founder , Morning Fresh ( Linkedin ) (Photo courtesy: Deccan Chronicle)
As per her, the Morning Fresh should be the last drink of the night and the next morning would be fresh and spirited.
It is easily available in three flavors namely Cola, Strawberry and Salted Caramel and I am sure that this will revolutionize the party scene.
About The Founder – Mitali Tandon
Born and brought up in Bangalore, Mitali finished her schooling from the city, post which she moved to the University of Kent, UK to study Criminology and Social Policy for 3 years. Coming back she worked with a non-government organization and helped them fundraise for two years. She also spent a year with the PWC in the Forensics Department before she decided to come up with the enterprise.
She aims at making Morning Fresh an integral part of people’s life . This would include looking to partner with major players in the industry like restaurants, retail outlets and thus become the best in the business. Built with heart and soul,
Morning Fresh is Mitali’s baby, which aims to give the party goer a unique experience with a product that is natural,safe & healthy. She also believes that while passion is the driving force behind achieving one’s dreams, it is imperative that we focus on the sustainability and feasibility of an idea as well. Then rope in the drive, the physical presence and you have, what you call, a completely explosive scenario that is poised for success.
With this venture, Mitali strives to be the best in the industry and keep setting new benchmarks with each experience. Friendly, humorous, immaculately dressed and articulate, she makes you feel at ease. Her optimism and go-getter attitude is contagious. A self-confessed travel freak, swimmer, foodie, adventure junkie she constantly innovates in her professional and personal life to gain more out of life.
The product Morning Fresh is ready to hit the market and all set to bring about a refreshing change. Headquartered in Bangalore, Morning Fresh currently wants to find and establish its footing in Bangalore with an experience and product like never before.The next on agenda for this wonderful venture is to expand across India.
For More information, please visit these links
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