GLENFIDDICH WELCOMES THE SPIRIT OF CHANGE WITH ITS LIMITED EDITION PACK
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Folks! Get ready for the limited edition gift pack for 2020 by Glenfiddich – The World’s Most Awarded Single Malt Scotch Whisky. The limited edition pack will be available across India from November 2020.
This iconic 12 year old expression is beautifully packed with a whiskey tumbler, with bold message “Embracing change since 1887” as the genesis of the pack design.
It emanates from the realization of change, which is imperative to welcoming the unknown, risk taking and addressing the constant need to forge ahead.
The aesthetics and elements of the packaging manifest a layered journey experienced through phases of transition over the years. The physical outlook of the Glenfiddich limited release embodies the brand’s irrepressible spirit, ingenuity, courage and tenacity in the face of change.
The pack design showcases the indomitable stag coming out stronger through transitioning times backed by a layered pattern, and contour lines which emphasize on the underlying message of change being the only constant. While the iconic stag portrays the strength of change across generations along with the journey of evolution, the layered pattern highlights the pace of change which is gradual, inevitable and perpetual. The contour lines on the packaging illustrate the necessity of embracing risk and uncertainty for meaningful growth.
Payal Nijhawan, Head Marketing, William Grant and Sons, said, “Celebrated for introducing the category of single malts to the world, Glenfiddich is known for its audacious, risk taking and relentless spirit – witnessed across experiments and endeavours. The Glenfiddich limited edition pack is skilfully crafted in accordance to embracing change since 1887, and continuing to do so in any given situation. In line with that sentiment, the bold and immersive outlook of this release is sure to catch the intrigue of our discerning consumer base.”
ABOUT GLENFIDDICH, INDIA
Glenfiddich is a single malt whisky owned and produced by William Grant & Sons Distillers Limited, an independent family-owned distiller founded by William Grant in 1886 and still controlled by the fifth generation of the family. Glenfiddich has gained a reputation for supporting the creative arts in India with various initiatives including the annual Artists in Residence award and World’s Most Experimental Bartender programmes.
ABOUT WILLIAM GRANT & SONS AND GLENFIDDICH
William Grant & Sons, Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the luxury spirits company is run by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s favourite single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch Grant’s® as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry®, Milagro® Tequila and, most recently, Tullamore D.E.W Irish Whiskey.
Click Here for more information on the Company and its brands.
All Photos Courtesy: WILLIAM GRANT & SONS AND GLENFIDDICH
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